Create stunning 3D products
Boost Conversions and Engage Customers
At this moment in time's global marketplace, it’s a spectacular time to be called a consumer. The massive rise of e-commerce is a clear indication that more and more businesses are striving to get the consumer’s attention, offering exceptional prices and services just to keep them interested. With online sales representing 16% of total retail ad spend, business owners aren't willing to leave anything to chance. This is where personalized products come into play.
The smartest business owners are fully aware that the only way to consistently sail above their competitors is by offering additional value to customers.
If for instance, everyone in your industry is selling the same products, at the same price, how can you stay relevant and competitive in the online market? The simple answer is, you have to enhance creativity with your products.
And If you’re seeking a unique way to offer value to consumers, personalizing products can be a powerful, engaging tool that enhances customer satisfaction and drives up conversions in the process.
At a broader look of it, personalized and customized products have some variations, but they serve a similar purpose. We can, however, categorize both of them as Print On Demand products because no matter the difference between them, both of them are crafted according to the demands of the customers.
Product personalization is the modification of products according to the personal needs and desires of customers. This could range from custom-made products which are made for a specific customer to made-to-order products using a moderated production method with different options provided within the available standard specifications.
Although this seems a little tricky, it is one of the most demanding types of items to sell. Let's take a case of pre-Internet or “baby Internet days”, at times, your mother or grandmother could get an item like a baby’s onesie or hat with their names written on it. At times, their names appear unusual. Nevertheless, they could still find a way, usually at a photo store or photo booth, to get some kind of personalized product like a picture frame. Why all these? The concept of product personalization is not exactly something new, but the way to achieve a personalized product is.
Product customization entails offering goods that have had their colors, elements, and/or features modified in reference to customer preferences. In customization, the brand offers a variety of options for the customer to choose from.
Think about it, do you produce the T-shirts, jackets, hoodies, and other items that are sold in your store? We guess you don't. Most of the time, the print provider offers these, and they are sourced from large manufacturers.
These manufacturers create “blank” products that are in most cases mono-colored and only appear in set styles, patterns, or cuts. In case you are looking forward to using one of these blanks, you don’t have to alter the way the side joins or change the fit to run a little bit larger or a little slimmer around the waist.
So, what should exactly be done? The simple answer is store owners will customize these blanks. How? They take a product from the manufacturer, upload their designs to their platform, select a print provider, and eventually sell their “products” to their clients. Their clients, in turn, buy products produced together by the original manufacturer, the print provider, and with the store owner.
This as a chain of production involves at least three and at times even four parties. The fourth party could be when a store owner does not produce their design but pays for someone more experienced in the field to design or pays to have their design made. It still remains that the store owner makes the original product, a mono-colored blank T-shirt in this case. They can make it better by adding their custom design to it. This is product customization.
In conclusion, due to the fact that these two terms serve a similar purpose we can just come up with an encompassing definition that product customization refers to allowing customers to personalize a product in compliance with their needs and preferences. Add-ons, unique functionalities, templates, and pliability with product design all count as different forms of personalization.
Product personalization is a significant element in producing tailored customer experiences for different categories of users. It is the most fundamental way to drive customer loyalty and enhance customer satisfaction. Here’s a comprehensive look at why you should be customizing your products for your customers.
It doesn't matter if you sell a physical product or online software, your customer base has varied wants and needs. Besides, it is needless to point out that unique styles for sellers mean more revenue.
Therefore, always knowing that all of your customers are different, is very essential in creating a product that entices as many people as possible. This is a true reflection of the old saying, "If you try to appeal to everyone, you’ll appeal to no one."
According to McKinsey and Company, "80% of customers have grown to expect and desire personalized experiences."
Additionally, in the book Custom Nation, Anthony Flynn, and Emily Flynn Vencate state, "Millennials are particularly attracted to the idea of customization. They (13 to 31-year-olds) have grown up with the knowledge of customization, and naturally, expect it in every aspect of their lives.”
Finally, you can customize your product to meet the specific needs of every different category of users at the expense of being just generally suitable for your clientele,
Popular Brands such as Netflix and Function of Beauty have been developed with the idea of hyper-personalization, which allows everyone to get exactly what they want at the simple press of a button.
Customization is a powerful business strategy since it enhances customers' happiness, and happy customers become repeat customers.
According to a McKinsey study, successful personalization programs result in more engaged customers and speed up the top line. It results in positive experiences that have led to 20% higher customer satisfaction rates and a 10 to 15 % increase in sales conversion rates.
Customers who are capable of customizing their experiences acquire value either through exclusivity in the form of a personalized, unique product, or specificity in the form of a feature that operates according to their preferences.
There is no doubt that customization is an expensive affair. It takes a lot of time and money to offer a wide range of versions of a similar product. As such, your development team needs to commit reasonable resources to build out new customization options.
There also exists a higher risk factor, as more customization means more complexity. In retail, this might look as if you are shipping the wrong customized product. In software, you might see bugs pop up since there are a variety of different ways to use your product that you may never have even thought of testing yet.
However, by offering customization, you obtain feedback on the most important questions: “who exactly are my customers?” and “what do they actually want?”
Customization can assist you in understanding how your users use your product and their expectations of it. You can as well identify and add essential features currently provided as customization into the core product itself to increase customer satisfaction and retention. Furthermore, this information can be crucial when you’re looking to review your development or pricing strategy.
Providing room for your customers to customize their products is a tactful way to stand ahead in the competition. In any case, who is aware of what they need, better than the customer themselves?
When customers are contented with their personalized products, they will readily tell their friends and family about them. It is also very likely that your customers might as well take to social media to share these positive experiences too. Because of offering personalization, you can luckily get word-of-mouth marketing–a powerful, organic way to grow your business.
There we go, those are some of the most potent benefits of customizing your products. Let’s now dig deeper and know how you can successfully sell customizable products.
Below are the top three well-researched ways your brand can better leverage product customization:
Product bundling is one of the easiest ways to provide product customization. It involves the arrangement of product collections in accordance with customer preferences or shopping history. Besides, it’s a powerful way to cross-sell related products while at the same time creating a flawless shopping experience.
Product configuration technology like the Paas3D Shopify app, allows you to display related designable products together, in the same way, you would on a mannequin or in-store display. But better still, your customers are absolutely free to mix and match different products based on their personal preferences and see their likely possible outcomes before making the purchase.
Our highly modified Paas3D product configurator provides an example of product bundling in action:
With our 3D product configurator, your customers will be able to reach a buying decision faster, select higher-value options, get a clearer understanding of what they are buying, and spend more time connecting with your brand.
With our highly experienced 3D modeling team, we sail above our competitors by offering accessible modeling prices as well as ensuring faster project delivery. The most underpinning beauty of our app is its ability to visualize the final product instead of having to imagine if certain colors or patterns will work pretty well together. Besides outfits, you can as well consider applying our amazing app solution to things like:
If you want to enhance your product customization level, consider permitting shoppers to embellish your ready-made products.
With a highly advanced product page customization platform, you can design any number of logos, clip-art as well as other imagery to be modified or printed on the final product. You can also create text personalization, including the option to add a monogram or personalized message.
Custom-manufactured (or made-to-order) products reveal one of the leading types of product customization. Although the user interface is similar to the previous example, the production necessities can be more complex.
This type of product customization calls to action a fantastic amount of freedom to your shoppers and is one of the most appealing ways to differentiate your brand.
One of the likely worries you may encounter is the increased delivery time needed for custom-manufactured products. However as it turns out, this is not something that should concern most of your shoppers. Our research clearly indicates that 58 percent of customers will be patient enough to wait a little longer for a customized product.
As a recommendation, it would be ideal if you consider taking your online business and customer satisfaction to the next level by considering customizing your products. Nevertheless, at the expense of only focusing on making everything customizable, you must be methodical about offering options to your users. Without this, you will end up with products that are overly confusing, complicated, and discombobulated. As we have already highlighted above, Paas3D professionals are all that you need to tower above your competitors with your products.
Create stunning 3D products
Boost Conversions and Engage Customers
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